Top 5 Beauty Retail Apps on Android in Turkey for Q2 2021

During the second quarter of 2021, the top 5 beauty retail apps on the Android platform in Turkey showcased varying performance trends. Below is a detailed look at their weekly downloads and active user metrics.

Gratis - Kozmetik & Makyaj saw a significant peak in weekly downloads, reaching approximately 30.4K in the last week of April. However, it experienced a gradual decline afterward, ending the quarter with around 8.7K downloads. Active users also showed a similar trend, peaking at about 82.9K in the same week and decreasing to roughly 51.6K by the end of June.

Watsons: Kozmetik ve Alışveriş experienced a steady increase in weekly downloads in early Q2, peaking at approximately 16.2K in mid-May. The app's active users also rose steadily, reaching around 47.2K in mid-May before stabilizing around 38K towards the end of the quarter.

Eski Versiyon Sephora had a significant uptrend in weekly downloads, especially in mid-June, where it spiked to about 7.2K. Active users followed a similar pattern, rising sharply from around 3.5K at the beginning of April to nearly 11.8K by mid-June.

Yves Rocher showed a notable increase in weekly downloads in early May, peaking at approximately 6.6K. Active users also saw a similar rise, reaching about 11.5K in the same period before declining to around 2.9K by the end of June.

FARMAS had a relatively stable download trend throughout the quarter, with a notable peak of around 983 downloads in mid-June. Active user data wasn't available for this app.

These insights are based on data from Sensor Tower. For a more comprehensive analysis, visit Sensor Tower.